asmondy asmondy Advertiser has a back- end funnel in place and the person starting out does not. So you can say he doesn't even stand a chance before he even starts up against those two major factors the economics and the competition factor. So if I can stress to any struggling person that is just starting out to know your numbers and set in place ways to increase the value of your visitors and how much you can pay for your traffic. Most marketers do this simply by building an email list and capturing that lead oppose to just sending the visitors to a sales page or offer. When you do this you are increasing your chances and your economics more in your favor. Just like a savoy investor. Most savoy investors know how much they are going to make before they even make the investments. That is what you need to be doing to secure the fact that you make money every time. Things that you should have in place before you start to drive traffic to a offer. 1. Know the lifetime value of a customer 2. Know your conversion rate